New Market Launch Leader

4 days ago


London, Greater London, United Kingdom General Assembly Full time
Job Title: New Market Launch Leader

Estimated Salary: $150,000 - $220,000 per year

About General Assembly

We are a global education company that aims to equip people with the skills and knowledge needed to succeed in the tech industry. Our programs focus on providing students with hands-on experience and real-world learning opportunities.

About the Role

We are seeking an experienced and skilled professional to lead the launch of our new market in Montenegro. As the New Market Launch Leader, you will be responsible for building a robust infrastructure for our programs, developing partnerships with local government and businesses, and managing operations to ensure program success.

Key Responsibilities:

  • Program Development and Implementation: Stand up our program in Montenegro, mirroring our successful partnership with Tamkeen in Bahrain, including tech bootcamps in software engineering, data analytics, and UX design.
  • Partnership and Stakeholder Management: Serve as the key liaison between General Assembly and the Montenegro government, developing partnerships with local government, businesses, and community organizations to drive program awareness, outcomes, and success.
  • Operations and Infrastructure: Establish the operational foundation, including logistics for facilities, technology, and learning resources.
  • Hiring and Team Leadership: Recruit and manage a local team across functions, including marketing, admissions, customer success, and instructional staff, to ensure program delivery and high-quality outcomes.
  • Marketing and Admissions Strategy: Lead the coordination of our regional marketing strategy to attract participants to the program, developing admissions processes to enroll qualified candidates.
  • Customer Success and Program Coordination: Ensure a high level of customer satisfaction for our customers, learners, and hiring partners, overseeing career coaching and job placement services for graduates.
  • Program Evaluation and Reporting: Establish program success metrics, such as graduate outcomes, employer partnerships, and job placement rates, providing regular reports to internal stakeholders and the Montenegro government.

Key Qualifications:

  • Proven experience in launching or leading large-scale programs, particularly in education, tech, or government partnerships.
  • Strong understanding of tech bootcamps, skills training, and job readiness programs.
  • Experience managing cross-functional teams and working collaboratively with multiple stakeholders.
  • Excellent communication skills and ability to manage high-level relationships with government and corporate partners.
  • Results-driven with strong project management skills and a track record of meeting deadlines and achieving outcomes.
  • Knowledge of the Montenegro business and government landscape is highly preferred.


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