B2B Product Launch Manager
3 weeks ago
IWSR Drinks Market Analysis Limited is a renowned leader in the beverage alcohol industry, providing valuable data and intelligence to businesses worldwide.
Job DescriptionWe are seeking an experienced B2B Product Launch Manager to join our team. This role is crucial in driving the success of our new and existing products through strategic marketing initiatives.
The ideal candidate will have a strong background in B2B product marketing, a proven track record of launching new products, and the ability to collaborate effectively with both commercial and product teams.
Key Responsibilities:- Develop and implement go-to-market strategies, ensuring alignment with sales and product teams, creating sales tools and training to drive adoption.
- Use data and insights to measure success and refine strategies to improve product performance and marketing impact.
- Collaborate with product teams to define product roadmaps and ensure market readiness through competitive research and customer insights.
Requirements:
- A minimum of 5 years of experience in B2B product marketing.
- A strong understanding of the B2B data and insight industry.
- An analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing automation tools and CRM systems.
Salary: £70,000 - £90,000 per annum, depending on experience.
Benefits:
- Generous time off: 25 days holiday plus bank holidays and a company-wide end-of-year break.
- Flexible work environment: Hybrid working model with flexible hours.
- Annual bonus scheme, pension, regular social events, birthday treats, and a volunteering policy.
- Growth opportunities: Lots of learning and development opportunities.
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