Conversion Optimisation Manager

2 weeks ago

manchester, United Kingdom Nigel Wright Recruitment Full time
Conversion Optimisation Manager

About the Role

Nigel Wright Recruitment is seeking a highly skilled Conversion Optimisation Manager to join our client's growing digital team. As a key member of the team, you will be responsible for designing and implementing website optimisation and conversion strategies to ensure a seamless and engaging shopping experience.

Key Responsibilities

  • Lead the strategic direction of site conversion optimisation and UX, collaborating with internal teams to deliver best-in-class customer and sales journeys.
  • Discover and deliver enhancements to the purchase funnel, navigation, categories, product pages, creative, content, and layout to maximise conversion, improve UX, and minimise dropout/bounce rates.
  • Use data and research to design and deliver the optimisation and experimentation roadmap.
  • Work with our design team to deliver workflows and wireframes for new or existing functionality or journeys.
  • Play an active role in new business initiatives and projects, offering guidance and best practice in how to test concepts quickly and accurately.
  • Apply governance across CRO initiatives and support the embedding of robust testing and change pipeline processes.
  • Manage 3rd party relationships and experimentation budget.
  • Assist with UAT to ensure that products/features meet requirements across various user journey personas.

Requirements

  • Demonstrable experience in delivering CRO programmes for large ecommerce websites.
  • Excellent analytical, problem-solving, and communication skills with a passion for data and commercial benefits.
  • Knowledge of AB/multivariant testing tools, session replay, research techniques, and proficiency with wireframe tools like Figma or Sketch.
  • Experience with a broad suite of experimentation and user testing tools.
  • A genuine passion for UX design, usability, and keeping abreast of industry best practice.
  • High attention to detail and quality of work.

What We Offer

Our client offers a hybrid working arrangement and requires the successful candidate to travel to their offices in central Manchester 2-3 days a week.

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