Strategic Marketing Leader

4 weeks ago


Wilford, Nottingham, United Kingdom Cherry Professional Full time
Job Title: Marketing Manager

About the Role:
Cherry Professional is seeking an experienced Marketing Manager to lead our dynamic and fast-paced Marketing team. As a key member of our team, you will be responsible for building strong relationships with customers and suppliers while delivering an exceptional service.

Key Responsibilities:
• Lead the marketing team in creating strategies that generate high-quality leads via email campaigns, paid ads, social media, SEO, and content marketing.
• Track and analyse marketing performance, optimising efforts to improve conversion rates and ROI.
• Oversee digital marketing initiatives, including website management, SEO/SEM, PPC, social media, and identifying new opportunities for high-value leads.
• Lead content creation for blogs, case studies, email marketing, and landing pages.
• Monitor campaign performance, leveraging data analytics to guide decisions and refine strategies.
• Collaborate with sales teams to ensure alignment between marketing and sales goals, while developing marketing collateral to support sales efforts.
• Organise webinars, events, and workshops to engage existing clients and attract new business.
• Plan and execute B2B campaigns to boost brand visibility and drive demand.
• Partner with external vendors to deliver impactful marketing initiatives.
• Conduct market research to identify growth opportunities and industry trends.
• Shape the company's data strategy to support data-driven decision-making and value generation.

About You:
• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of B2B marketing experience.
• Proven expertise in lead generation and digital marketing.
• Proficient in Salesforce and CRM systems integration with marketing efforts.
• Strong knowledge of SEO, PPC, social media, email marketing, and content creation.
• Analytical, data-driven approach with the ability to interpret performance metrics and adjust strategies.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and digital platforms like Google Analytics, LinkedIn, and Salesforce.
• Excellent communication and collaboration skills.

What We Offer:
Cherry Professional is a leading recruitment agency that offers a dynamic and supportive work environment. As a Marketing Manager, you will have the opportunity to work with a talented team of professionals and contribute to the growth and success of our clients.

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