Senior Brand Manager Position
4 weeks ago
About the Role:
As a Senior Brand Manager at Boots Hearingcare, you will be responsible for developing and executing comprehensive brand strategies and campaigns that enhance our position in the hearing care industry. You will manage cross-functional teams, analyze market trends, and use consumer insights to create initiatives that drive awareness, engagement, and customer loyalty.
Key Responsibilities:
• Develop and implement strategic marketing campaigns to boost brand consideration and increase hearing test bookings.
• Collaborate with external agencies, cross-functional teams, and partners to create effective media strategies and engaging creative content for various channels.
• Ensure consistency of brand identity across all channels and customer touchpoints.
• Lead market research and analysis to identify consumer trends and understand the competitive landscape in hearing care.
• Monitor brand performance and adjust strategies based on key metrics and insights to drive growth.
Requirements:
• Proven experience in creating and implementing successful brand strategies, preferably in a retail, healthcare, or manufacturing business.
• Demonstrated success in meeting and exceeding KPIs to deliver both short- and long-term brand and business benefits.
• Passion for using consumer insights to shape the brand and deliver exceptional customer experiences.
• Strong analytical skills to derive insights from complex data and drive effective decision-making.
• Ability to coach, mentor, and develop direct reports within a marketing team, while working collaboratively with cross-functional teams and external partners.
• Experience managing large marketing budgets, ensuring the best return on investment.
What We Offer:
• Competitive salary: Up to £55,000
• Hybrid working: A mix of office and home-based working
• Boots Discount Card: Receive exclusive discounts on a wide range of products at Boots stores.
• Free hearing aids if you need them as an employee
• Flexible Benefit Box: Access our flexible benefit box to tailor benefits to suit your individual needs.
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