Strategic Marketing Director for Medical Devices
5 days ago
Practicus is seeking a highly skilled Strategic Marketing Director to lead the marketing efforts for its medical devices business.
The ideal candidate will have a proven track record in developing and executing successful branding, campaigns, and team management strategies.
- Develop and implement long-term marketing plans to drive brand awareness and revenue growth.
- Manage a budget to support marketing initiatives and projects.
- Leverage digital channels such as Meta, Google, and industry journals to reach target audiences.
- Collaborate with cross-functional teams to create engaging content and campaign assets.
- Support product launches, international expansion, and events.
- Utilize tools like Netsuite CRM, Shopify, WordPress, and Klayvio to manage campaigns and track performance.
About You:
- 5+ years of experience in healthcare or medical devices marketing.
- Proven line management experience with a track record of leading creative teams and overseeing projects.
- Strong project management skills with the ability to juggle competing priorities and think creatively to solve problems.
- Digital and print marketing experience, SEO, and brand awareness campaigns.
- Flexibility to work 2 days per week in the office and travel to key events and meetings.
What We Offer:
- A competitive salary range of $120,000 - $160,000 per year, depending on experience.
- A dynamic and fast-growing environment with opportunities for professional growth.
- A collaborative and supportive team culture.
- A flexible remote work arrangement with occasional office requirements.
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