Marketing Executive

1 month ago


Lisburn, United Kingdom ASSA ABLOY UK Full time
Marketing Executive Job Description

We are seeking a skilled Marketing Executive to join our team at ASSA ABLOY UK. As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to enhance brand value, influence customer specifications and purchasing decisions, and expand the target audience for our products and services.

Key Responsibilities:
  • Develop and deliver an effective marketing program in support of the overall marketing strategy
  • Manage and coordinate PR activities with external suppliers
  • Continuously evaluate the effectiveness of marketing services
  • Identify new market or product opportunities through customer feedback or market research
  • Support and drive New Product Introduction (NPI) initiatives aligned with market insights
  • Identify and share newsworthy content from within the company with both external and internal audiences
  • Oversee and coordinate social media content to ensure maximum value from external providers
  • Maintain and update the company website, ensuring content is current, relevant, and effectively promotes the business units
  • Ensure compliance with GDPR regulations in all marketing and sales activities
  • Develop and deliver marketing tools in support of Specification and Sales initiatives
Requirements:
  • Degree qualification in Marketing
  • At least 3 years' experience in a Marketing role
  • Preferably B2B experience
  • Experience with print and digital media marketing
  • Experience in developing brand equity and communications & PR programmes

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