Marketing Executive
6 months ago
**Marketing Executive**
**The Company**
**We are Lowe,**a globally recognized brand for innovation, ambition and high quality.
Lowe Rental is the world’s leading refrigeration, catering equipment and modular kitchen supplier to major retailers, on-demand food delivery platforms, exhibitions and events across the globe; from the Singapore Formula 1 Grand Prix to Glastonbury.
From Beijing to Boston, Berlin to Belfast, we are an entrepreneurial organization and take pride in our ability to provide innovative products and services to our impressive client-base.
**The Role**
Key responsibilities will include:
**Campaign Planning and Execution**:Plan, coordinate, and execute marketing campaigns across various channels, such as digital, print, and events. This includes setting objectives, identifying target audiences, creating messaging, and selecting the most effective tactics and channels.
**Content Creation**: Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, whitepapers, case studies, webinars, videos, and social media content.
**Marketing Analytics**: Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.
**Budget Management**: Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.
**3rd party Management**: Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, or media buying agencies, to support marketing initiatives.
**Cross-functional Collaboration**:Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.
**Reporting**: Regularly report on marketing performance to senior marketing leaders and other stakeholders, providing insights and recommendations for continuous improvement.
**Essential Criteria**
- Business, Marketing, PR or Communications related degree
- 4 years' experience within a fast
- paced marketing executive role
- Strong organisational skills
- Social and long format copywriting experience
- Excellent proof-reading skills
- High level of interpersonal communication
- Fully proficient in Excel, PowerPoint, Word and Outlook
- Must be passionate about marketing culture
- Excellent presentation skills
- Excellent decision making and problem-solving skills
- Strong commercial acumen and curiosity
- CMS experience
- Digital campaign planning and delivery
**Desirable Criteria**
- Mailchimp experience
**Job Types**: Full-time, Permanent
**Benefits**:
- Company events
- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- Gym membership
- On-site parking
- Referral programme
Schedule:
- Monday to Friday
Work Location: In person
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