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Content Optimization Specialist

2 months ago

Birmingham, Birmingham, United Kingdom next level - marketing, creative, PR & digital recruitment Full time

About the Company

A dynamic agency in the Midlands, known for its remarkable growth in recent years, is seeking a talented and driven SEO Content Manager to join their expanding content and digital PR division.

With an impressive array of innovative consumer brands across sectors such as leisure, retail, FMCG, and sports, this agency excels in engaging brands that captivate their audience.

Role Overview

As the SEO Content Manager, you will be responsible for developing and implementing cohesive content strategies, uncovering new business opportunities, contributing strategic insights during meetings, and guiding junior team members. Your expertise in digital PR, link building, and media dynamics will complement your exceptional content skills.

Key Responsibilities

  • Conducting keyword research, content audits, and competitor analysis
  • Evaluating on-page and off-page performance and providing actionable recommendations
  • Managing SEO content projects with clients, establishing topics and timelines for content workflows
  • Creating and optimizing meta tags, headings, and other HTML elements for enhanced SEO
  • Developing local and international SEO strategies
  • Formulating and executing comprehensive content strategies
  • Assisting in the development and implementation of digital PR initiatives
  • Supporting outreach strategies
  • Assessing the effectiveness of digital PR campaigns

Qualifications

To qualify for this role, candidates should possess:

  • Experience in technical SEO and onsite/offsite content
  • Strong writing abilities with a focus on SEO optimization
  • A broad understanding of digital marketing, including social media, PPC, and content strategy
  • Experience in mentoring junior team members
  • Familiarity with HTML, CSS, and ideally WordPress
  • Proficiency in tools such as GA4, SEMrush, Ahrefs, Moz, and Accuranker

Benefits

  • Flexible working arrangements
  • 32-hour work week
  • Enhanced pension scheme
  • Life and income protection coverage
  • Onsite gym memberships
  • Continuous training and development opportunities, along with a dedicated training budget