Digital Marketing Specialist

1 month ago

Edinburgh, Edinburgh, United Kingdom VoucherCart Limited Full time
Marketing Executive Job Description

VoucherCart Limited is seeking a skilled Marketing Executive to drive website traffic growth, increase demo bookings, and new account registrations.

Key Responsibilities:
  1. Content Marketing:
    1. Develop and execute a comprehensive content marketing strategy to engage our target audience.
    2. Coordinate the delivery of compelling and engaging content across various channels, including blogs, whitepapers, explainer guides, tutorials, case studies, and thought leadership articles.
    3. Collaborate with internal teams to ensure content aligns with company objectives and brand voice.
  2. Marketing Automation:
    1. Design and implement automated workflows to nurture leads and drive conversions using marketing automation tools and platforms.
    2. Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.
  3. Advertising:
    1. Plan and execute digital advertising campaigns across various platforms to maximize ROI.
    2. Work with the design team to create engaging brand-aligned ad creatives.
  4. SEO:
    1. Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
    2. Monitor website analytics and provide regular reports on SEO performance.
  5. Social Media Marketing:
    1. Manage and grow the company's presence across social media platforms.
    2. Create and schedule engaging content that aligns with overall marketing and brand strategy.
Requirements:
  1. Bachelor's degree in Marketing, Business, or a related field.
  2. 2-5 years of marketing experience, specifically in B2B SaaS.
  3. Strong understanding of digital marketing strategies and tools.
  4. Proficiency with marketing automation platforms.
  5. Experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO).
  6. Strong analytical skills and the ability to interpret data to drive decision-making.
  7. Good to have Photoshop or Canva.

We are looking for a creative and results-driven marketing professional to make an impact in the B2B SaaS space.

Salary: £30,000 - £40,000 (Depending on experience) + Company Pension

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