Brand and Digital Marketing Director

5 days ago


Kidderminster, Worcestershire, United Kingdom Green Shoots Recruitment Full time
Job Title: Brand and Digital Marketing Director

We are seeking an experienced Brand and Digital Marketing Director to lead our marketing team at Green Shoots Recruitment. As a key member of the senior leadership team, you will be responsible for developing and implementing the digital marketing strategy across all Group businesses.

The ideal candidate will have a strong background in digital marketing, with experience in planning, executing, and measuring the success of online campaigns. You will be responsible for building and maintaining digital advertising campaigns, including Google Ads, Facebook Ads, and Instagram Ads. Additionally, you will oversee sales contact and prospect management system, as well as extract and manipulate data from CRM systems.

This role offers a competitive salary of £36k, with an OTE of up to £39k. Based on experience and suitability, this will be made up of basic and small bonus. The basic salary is likely to be around £34-£36k.

About the Role:

  • Lead the development, implementation, administration, and evolution of the digital marketing strategy for the Group businesses.
  • Collaborate with the Group Marketing Operations Director to develop, manage, and evaluate quarterly and annual marketing plans.
  • Oversee all web, SEO, PPC, email, social media, online PR, and display advertising campaigns.
  • Maintain and evaluate our social media presence and create content while liaising with the marketing team to grow followers and engagement.
  • Monitor and report performance of all digital marketing campaigns while assessing against goals – ROI and KPIs.
  • Recommend emerging technologies and their adoption across the business brands.
  • Ensure the appropriate redesign and implementation of the company website.
  • Manage all website content, creation of new pages, linking, creating SEO-friendly copy, and image uploads via CMS.
  • Enhance the usability, design, content, conversion, and engagement of all websites.
  • Assess customer research, market conditions, and competitor data.
  • Provide ongoing marketing team support for product placement, shows, and events when necessary.


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