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Marketing Manager

2 months ago

Falmouth, Cornwall, United Kingdom St Michaels Resort Full time
{"Marketing Manager Role": "Marketing Manager Role

St Michaels Resort is seeking a highly skilled Marketing Manager to lead the promotion and positioning of our resort.

The successful candidate will be responsible for creating, publishing, and distributing content across all channels, supporting sales, marketing, and operational initiatives while enhancing the brand's business growth and reputation.

The Marketing Manager will manage the resort's digital presence, ensuring the website, booking engine, and social media platforms are optimized for driving targeted, engaged traffic.

This role will shape and execute the overall marketing strategy for all areas of the resort, including Rooms, Food & Drink, Meetings & Events, the Health Club, Spa, and self-catering apartments, with the goal of increasing revenue across all markets and segments.

The Marketing Manager will also manage the annual marketing activation plan, focusing on attracting business during low and shoulder seasons while improving the guest experience during peak times.

Additionally, the Marketing Manager will act as the primary liaison with PR agencies, media outlets, creative partners, and other promotional entities, ensuring cohesive and effective communication of the resort's brand.

Key Responsibilities:
  • Lead and manage marketing projects, clearly defining scope, objectives, and timelines while meeting deadlines and contingency planning.
  • Monitor and manage the yearly marketing budget.
  • Oversee the marketing team, ensuring performance targets are met.
  • Build brand awareness through campaigns, awards, and other promotional activities.
Marketing Campaigns:
  • Develop and implement creative marketing campaigns across all channels.
  • Actively represent the resort at client events, networking functions, and familiarization visits.
  • Continuously analyse and enhance the website to increase traffic, engagement, and conversions.
Digital Marketing & CRM:
  • Manage and optimize digital advertising campaigns, including PPC, Display, Retargeting, Meta, and Paid Social.
  • Drive the resort's content strategy to improve SEO and engagement.
  • Produce weekly reports on digital performance and recommend actions to influence trading.
  • Manage segmented email campaigns to enhance CRM functionality.
  • Develop and own the resort's digital roadmap, ensuring an exceptional guest journey.
Content & Collateral Management:
  • Oversee the production of both print and digital content, coordinating with stakeholders and clearly outlining objectives, deadlines, and contingency plans.
  • Manage the creative process for collateral, from concept to final product, including copywriting and layout decisions.
  • Proofread all sales, marketing, and guest-facing materials.
  • Brief in-house designers and collaborate with external agencies for larger projects.
  • Ensure all resort areas adhere to brand guidelines.
Collaboration with PR Agency:
  • Support the development and execution of all PR, marketing, and communications activities.
  • Build partnerships with local businesses to create new products and drive local PR campaigns.
  • Ensure a strong social media presence and engage with online audiences to maximize brand exposure.
  • Work with the PR agency to evaluate influencer partnerships and other growth opportunities.
Organizational Skills:
  • Organize photoshoots and video production.
  • Track marketing expenses and ensure they align with budget constraints.

The ideal candidate will have a minimum of 5 years of marketing experience, with 2 years of team management experience. They will possess professional and courteous communication skills, excellent organizational, administrative, and project management abilities, and proficiency in GA4 analysis and reporting.

This role offers the opportunity to drive marketing efforts for a prestigious resort, working within a dynamic and fast-paced environment.

"}