Digital Advertising Specialist
14 hours ago
We are recruiting a skilled Digital Advertising Specialist to join our team at Be Technology Group Limited in Coventry. This exciting opportunity is for an experienced and proactive Paid Media Manager to drive results through paid advertising across multiple platforms.
About the Role
- The ideal candidate will have a strong understanding of PPC platforms, tools, and techniques, including Google Ads, Bing Ads, and social media channels.
- They will be responsible for developing, implementing, and managing PPC campaigns to achieve business objectives.
- Excellent analytical skills with a data-driven approach to decision-making are essential for this role.
- The successful candidate will also have outstanding communication skills and the ability to work effectively within a team environment.
Key Responsibilities
- Develop, implement, and manage PPC campaigns across multiple platforms to drive results and optimize ad spend efficiency.
- Conduct regular performance analyses to ensure optimal campaign results, including ad spend efficiency and ROI.
- Perform keyword research, ad copywriting, and A/B testing to enhance ad effectiveness.
- Monitor industry trends and competitor strategies to ensure campaigns remain cutting-edge and competitive.
- Collaborate with the SEO, content, and analytics teams to drive cohesive digital strategies.
- Create and present detailed reports on campaign performance, providing actionable insights and recommendations for improvement.
Requirements
- A proven track record as a PPC Manager or in a similar role within digital advertising.
- Proficiency in budget management and KPI tracking.
- An excellent understanding of Google Analytics and its application in digital marketing.
What's on Offer
- A competitive salary of £50,000 - £60,000 per annum.
- Opportunities for growth and professional development.
- A collaborative, supportive work environment within a well-respected organisation.
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