Digital Advertising Specialist
6 days ago
About the Role:
We are seeking a Digital Advertising Specialist to join our team at Be Technology Careers in Coventry.
Key Responsibilities:
- Develop, implement and manage digital advertising campaigns across multiple platforms
- Analyse campaign performance to ensure optimal results, including ad spend efficiency and ROI
- Enhance ad effectiveness through keyword research, ad copywriting, and A/B testing
- Stay up-to-date with industry trends and competitor strategies to maintain cutting-edge campaigns
- Collaborate with SEO, content, and analytics teams to drive cohesive digital strategies
- Presents detailed reports on campaign performance, providing actionable insights and recommendations
- Manages budgets and adjusts bids to achieve business objectives
Requirements:
- Proven experience as a Digital Advertising Specialist or in a similar role within digital advertising
- Strong understanding of PPC platforms, tools, and techniques (e.g., Google Ads, Bing Ads, Facebook Ads)
Estimated Salary: £45,000 - £60,000 per annum
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