Data-Driven Team Lead for Biddable Digital Activation
1 month ago
At PHD, we're seeking a seasoned Data-Driven Team Lead to spearhead our Biddable Digital Activation efforts across the EMEA region. As part of our central Digital Activation Hub (DAH) team, you'll play a pivotal role in driving programmatic, search & social marketing strategies for top-tier automotive clients.
About the RoleThis senior leadership position demands hands-on experience working with data in agency or digital media settings, coupled with expertise in team management and biddable reporting platforms. You'll be responsible for guiding a team of 3-6 analysts, setting goals, and fostering a culture of excellence in work quality, communication, and timeliness.
Key Responsibilities- Team Management:
- Support the Performance Director in leading the team's output and act as an escalation point when required.
- Lead goal-setting and feedback sessions for junior team members, upskilling them on biddable reporting platforms and digital nuances.
- Set the standard for work quality, communication, and timeliness with a distributed workforce.
- Campaign Reporting & Advanced Analytics:
- Deliver recurring reporting formats for account teams to present campaign performance to budget holders.
- Collaborate with data operations and buying teams to optimize irregular campaign budget pacing.
- Customize reporting formats for local teams, potentially automating them into finance booking platforms.
- Analyze CRM/site-side analytics platforms (GA, Adobe) to understand tactics driving client KPIs.
- Create aggregated monthly reporting on investment, performance, and operational metrics.
- Experience in Analytics, preferably in advertising/media.
- Passion for analytics and data operations, with strong numerical skills and Excel proficiency.
- Proven team management experience, with a focus on developing people and driving results.
- Strong organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent communication, listening, and problem-solving skills.
We provide a dynamic work environment that encourages innovation, collaboration, and professional growth. With a competitive salary range of £60,000 - £80,000 per annum, depending on experience, you'll have the opportunity to make a significant impact on our clients' success stories. As part of our inclusive company culture, we value diversity, equity, and inclusion, offering a truly welcoming environment for everyone.
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