Digital Data Analyst

2 weeks ago


Birmingham, Birmingham, United Kingdom Workingmums Full time
Support Women and Young People in Need

We are partnering with an organization that focuses on supporting women and young people in need of emergency support. As a Digital Analyst, you will play a key role in helping them achieve their goals.

About the Role

This is a permanent, part-time role (24 hours per week) that involves working on a hybrid basis, with travel to our offices in London or Chard. You will report to the Deputy Director of Digital and be responsible for increasing reach, engagement, and conversion across digital channels.

Key Responsibilities
  1. Manage tracking and tagging across website platforms to ensure accurate data collection.
  2. Enhance digital marketing results by building audience insights and implementing technical functionality required.
  3. Provide regular and timely reports on digital performance to inform strategic decisions.
  4. Provide strategic direction around online privacy and marketing consent.
Requirements

To be successful in this role, you will need:

  1. Advanced experience of website analysis, including Google Analytics and Google Tags Manager.
  2. Knowledge of JavaScript, HTML, and CSS.
  3. Experience of using Power BI and/or Google Looker (Data Studio), and data visualization.
  4. A strong understanding of ecommerce and digital marketing, including Google Ads and PPC advertising.

Desirably, you will have an understanding of SQL to query data in Big Query.

We are committed to building inclusive and diverse organizations and welcome applications from all sections of the community.



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