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Loyalty Marketing Manager
2 months ago
Resideo is seeking a skilled Loyalty Marketing Manager to join our team in the EMEA region. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive communications strategy for our UK Pro PERKS program.
Key Responsibilities:- Develop and implement a loyalty marketing strategy to drive customer retention and engagement.
- Collaborate with the sales team to ensure alignment and effectiveness of program promotions.
- Create and manage content for various communication channels, including email, social media, and in-app notifications.
- Oversee the enrolment process, ensuring a seamless experience for new members.
- Work with cross-functional teams to streamline and optimize the enrolment workflow.
- Implement and manage systems to track and report on enrolment metrics.
- Develop and execute retention strategies to increase customer loyalty and engagement.
- Analyse customer data to identify trends and opportunities for retention improvement.
- Design and implement loyalty programs and incentives to drive long-term customer satisfaction.
- Foster close relationships with the sales team to coordinate efforts and ensure program success.
- Facilitate the onboarding of new wholesalers, ensuring they provide vital installer data.
- Collaborate with internal and external stakeholders to enhance the loyalty program.
- Identify opportunities to increase the footprint of the Pro PERKS program within the EMEA region.
- Monitor industry trends and competitor activities to inform program strategy.
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in loyalty marketing, customer retention, or a similar role.
- Experience working within the EMEA region, particularly the UK market.
- Hybrid working arrangement (Monday's and Fridays worked from home).
- Opportunity to build a great customer loyalty scheme from the ground up.
- EMEA responsibilities.
- Being an integral part of an international team where everyone has a voice.