Data Driven Media Expert
6 days ago
We are looking for a talented Business Intelligence Specialist to join our growing Analytics & Insight (A&I) team. The successful candidate will help us unify our data landscape into a single source of truth powering our Business Intelligence tools, deep-dive analyses, AI predictive models and wider media planning and buying tools.
As a Business Intelligence Specialist, you will be responsible for working closely with our media planning teams to scope, plan, build and deliver analytics projects. You will have the opportunity to work on a wide range of tasks, from supporting senior analysts to build advanced forecasting models, managing data pipelines, and developing bespoke data management processes.
To succeed in this role, you will need to have a strong background in data analysis, preferably within an agency environment. You will also need to be proficient in Excel, including vlookup, pivot tables and advanced charting techniques. Experience of working with media data integration tools such as Supermetrics, Improvado, Funnel or Alteryx would be advantageous.
Key Responsibilities
- Liaise with media/client teams to establish campaign reporting and insight requirements and regularity
- Validate and verify input datasets via our ETL platform to ensure correct information is available
- Create & manage client friendly dashboards and other reports to provide insight on campaign progress
- Build and deliver meaningful mid and end of campaign performance reports with actionable insight and learnings
About the Team
- The A&I team provides a full-service research and data analytics function - covering a wide spectrum of methodologies from audience profiling and segmentation through to econometrics, TV attribution and structured testing. They take a methodologically neutral approach, designing bespoke measurement frameworks based on our client's individual business objectives.
About You
- A deep interest and enthusiasm in data and using data to support continuous business improvement
- Exceptional Excel skills (including vlookup, pivot tables and advanced charting techniques) is a major pre-requisite for this role. Use of DAX and Power Query is highly desirable.
- Solid experience of digital media performance evaluation and reporting – preferably within an agency environment
- Some experience of working with automated data collation through use of web APIs.
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