Senior Account Optimization Specialist
2 days ago
Amazon.com, Inc. is a Fortune 500 company based in Seattle that opened its online retail in July 1995 and has become one of the world's largest internet retailers. Our mission is to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, at the lowest possible prices.
The Role: We are looking for a highly motivated Sr. Specialist to help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. You will assist existing advertisers in optimizing their accounts tailored to their business goals, ensuring seamless execution of smart, effective campaigns, and delivering to advertiser's needs while assisting in driving new and repeat opportunities for the business.
Key Responsibilities:
- Provide onboarding and optimization support through 1:1 education and online trainings, along with setting up and optimizing campaigns for new and existing Advertisers.
- Understand Performance Advertising and use various tools and techniques to fix campaign set-up with a focus on improving and managing campaign performance and provide related campaign optimization support.
- Take complete ownership for a portfolio of accounts – Standard and High Value advertisers.
- Open for communication via phone, chat with internal and external stakeholders as customers.
- Engage with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program.
- Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns.
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, and provide feedback to the marketing and product development teams to improve advertiser experience.
- Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products.
- Analyze account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients' KPIs.
- Analyze data trends and create keywords lists, bids, and budget suggestions; gather and analyze data at account/campaign/industry level.
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