Digital Marketing and CRM Lead

3 weeks ago


Rochester, Medway, United Kingdom Oradent Dental Care Full time

Job Summary:

We are seeking a highly motivated Digital Marketing and CRM Lead to join our team at Oradent Dental Care. The successful candidate will be responsible for developing and executing comprehensive performance marketing strategies to drive sales through customer acquisition, engagement, and retention across digital channels.

Key Responsibilities:

  • Develop and execute comprehensive performance marketing strategies to drive campaigns for customer acquisition, conversion, and retention.
  • Motivate the sales team to achieve business goals.
  • Manage end-to-end execution of social channels, Google, and affiliates, identifying new areas of opportunity.
  • Manage company reviews and ensure timely and efficient responses.
  • Oversee all marketing campaigns, ensuring effective messaging and creativity.
  • Utilise data analytics tools to analyse campaign performance and identify areas for improvement based on key performance indicators (KPIs).
  • Manage performance marketing budgets to achieve optimal return on investment (ROI), monitoring and adjusting activity and spend based on campaign performance and business goals.
  • Plan and implement A/B testing and other experiments to optimise campaign performance.

Requirements:

  • 2 years in Performance Marketing.
  • Bachelor's degree preferred.

Benefits:

  • A competitive salary of £32,000 - £35,000 per year.
  • Flexible working hours, including weekend availability.
  • The opportunity to work with a dynamic team in a rapidly growing industry.


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