Marketing Strategy Lead

3 weeks ago

London, Greater London, United Kingdom Camascope Limited Full time
Senior Brand Marketing Officer

Camascopes Limited is seeking a highly skilled and experienced Senior Brand Marketing Officer to join our team. As a key member of our marketing department, you will play a pivotal role in shaping and implementing our marketing strategies to drive brand awareness, customer engagement, and business growth.

The ideal candidate will possess a strong understanding of the healthcare and technology sectors, with experience in developing and executing marketing plans that are informed by customer insights and data analysis. You will work closely with cross-functional teams to ensure our marketing efforts are aligned with our business objectives and driven by quantitative insights.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans that align with our business goals.
  • Analyse market trends and customer needs to inform marketing strategies.
  • Collaborate with the design team to create engaging content for various channels, including the website, blog, and social media.
  • Manage social media accounts to increase audience engagement and follower growth.
  • Oversee the creation of promotional materials, such as brochures and digital assets.
  • Build and maintain relationships with clients and partners to enhance the positive perception and strength of our brand.
  • Monitor and analyse the effectiveness of marketing campaigns, producing regular reports and data-driven insights.
  • Attend industry events and conferences to represent our brand and gather market insights.
Requirements:
  • Minimum of 3-5 years' experience in a similar role, preferably within the healthcare or technology sectors.
  • Experience with data analysis and using quantitative insights to guide marketing decisions.
  • Familiarity with HubSpot CRM.
  • Strong interpersonal skills with the ability to work collaboratively across departments.
  • Excellent communication, organisational, and presentation skills.
  • Proficiency with key marketing tools, including social media platforms, website management, Microsoft Office Suite, Canva, and analytic tools such as GA4 and Power BI.

We offer a competitive salary of $80,000 - $100,000 per year, depending on experience, plus a range of benefits, including health insurance, retirement plan, and paid time off.

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