Digital Marketing Leader
1 day ago
We are seeking a highly experienced Digital Marketing Leader to drive our marketing strategy and lead the development of innovative campaigns that propel our brand forward. As a key member of our team, you will be responsible for shaping the narrative of Jugo, driving brand awareness, and fostering commercial growth.
The ideal candidate will have a strong background in sports marketing, retail, and eCommerce, with expertise in brand activations, content creation, and paid media. Your work will directly impact our market positioning and revenue growth, making this a pivotal role in our high-growth journey.
Key Responsibilities:
- Develop and implement a comprehensive brand strategy that aligns with the company's vision and goals.
- Achieve a measurable increase in brand recognition within target markets over the next 12 months.
- Improve brand equity scores through consistent and compelling messaging.
Content Marketing & Growth:
- Work with the sales and content teams to develop and implement a comprehensive content marketing strategy designed to grow the brand and establish Jugo as an industry thought leader.
- Increase engagement rates (likes, shares, comments) on content quarter-over-quarter.
- Drive inbound leads through content-driven strategies, contributing directly to the sales pipeline.
- Secure global PR coverage featuring Jugo's thought leadership.
Salary: £65,000 - £80,000 per annum
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