Digital Marketing Lead

6 days ago


Bristol, Bristol, United Kingdom FORESTRY ENGLAND Full time
Job Description

At Forestry England, we're looking for a talented Digital Marketing Lead to join our team. This is an exciting opportunity to drive significant growth in awareness and engagement on our digital marketing platforms through storytelling, campaign management, and use of data and evaluation.

We care for more land and trees than any other organisation in England. From small woodlands on the fringes of towns and cities to vast areas like the ancient New Forest, we've been growing, shaping, and caring for the nation's forests for over 100 years. We're the largest provider of outdoor recreation in the country, with over 363 million visits last year – providing spaces for people to boost their health and wellbeing.

As a Digital Marketing Lead, you'll lead the direction of Forestry England's digital marketing, focusing on adopting new approaches and developing long-term growth and engagement. You'll drive forwards Forestry England's digital advertising activity, working collaboratively with an agency to deliver long-term success. You'll also ensure the delivery of high-quality, engaging digital marketing content that creates a positive connection and adds value to the brand.

The ideal candidate will have experience of creating digital marketing and advertising strategies across multiple channels, which support the delivery of marketing objectives. You'll be able to use data and Google analytics to target audiences, create relevant content, and evaluate campaigns. A good understanding of GDPR and experience of managing data and databases are also essential.

We offer a competitive salary of £55,000 per annum, plus benefits. If you're passionate about using digital channels to encourage people to enjoy and support England's beautiful forests, we'd love to hear from you.

Key Responsibilities:
- Drive significant growth in awareness and engagement on our digital marketing platforms
- Lead the direction of Forestry England's digital marketing, focusing on adopting new approaches and developing long-term growth and engagement
- Ensure the delivery of high-quality, engaging digital marketing content that creates a positive connection and adds value to the brand

About Us
Forestry England is the largest provider of outdoor recreation in the country, with over 363 million visits last year. We care for more land and trees than any other organisation in England and supply England's largest amount of sustainably-sourced timber.

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