CRM Solutions Specialist

1 week ago


Manchester, United Kingdom The Co-operative Group Full time
About the Position

We are seeking a skilled CRM Solutions Specialist to join our team in Manchester. This is an excellent opportunity to contribute to shaping our future CRM strategy and improving our CRM data capabilities.

You will work alongside colleagues across the business to develop marketing plans, create targeting selections, and bring CRM campaigns to life through Salesforce Marketing Cloud.

Key Responsibilities:
  • Develop marketing plans to help achieve business objectives
  • Create targeting selections for CRM campaigns using Salesforce Marketing Cloud
  • Conduct pre- and post-campaign analysis to measure success and identify areas for improvement
  • Collaborate with the wider business to explore and coordinate potential improvements to our CRM capabilities
Requirements:
  • Hands-on experience with data marketing within a CRM platform (e.g., Salesforce Marketing Cloud)
  • Experience managing test and learn activities and understanding of campaign development using SQL
  • Proven audience management and segmentation skills
  • Strong communication skills with the ability to translate complex information to non-technical stakeholders
  • Good relationship-building skills to co-operate with various teams, colleagues, and third parties
What We Offer:
  • A competitive salary (£35,000 - £45,000)
  • An annual bonus based on personal and business performance
  • 28 days' holiday pro-rata plus bank holidays
  • A pension with up to 10% employer contributions
  • Access to a subsidised onsite gym at our Manchester HQ
  • Coaching and training to support career development
  • Wagestream - a money management app providing access to a percentage of pay as earned


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