Experiential Innovation Lead

1 day ago


London, Greater London, United Kingdom Socio Group Full time

Socio Group, a leader in people and experience, is pioneering a new era in experiential activations. We are expanding into retail and travel spaces, utilizing our Tidal On Demand App to redefine on-demand staffing. As our Experiential & Activation Lead, you will play a pivotal role in shaping this growth.

Your primary focus will be on developing innovative campaigns that captivate audiences in retail environments and airside locations. You will leverage Socio Group's network and staffing expertise to bring exceptional activations to life, fostering creativity and driving results.

Key Responsibilities:

  • Conceptualize and pitch experiential activations, immersive pop-ups, and live brand experiences.
  • Design tailored campaigns for retail and airside environments (luxury sampling, beauty activations, etc.).

Business Development & Client Partnerships:

  • BUILD and maintain relationships with key stakeholders in retail, luxury, and travel sectors.
  • Identify opportunities to integrate staffing with experiential activations.
  • Pitch and secure projects that deliver outstanding results for brands.

Execution & Delivery:

  • Oversee the entire activation lifecycle: strategy, staffing, logistics, and on-site management.
  • Manage project budgets and ensure they meet KPIs and ROI targets.

Talent Management:

  • Source and train event talent, brand ambassadors, and on-site managers.
  • Ensure the right teams are deployed to bring experiences to life.

Market Insights:

  • Stay up-to-date with trends in experiential marketing, live events, and customer engagement.
  • Develop innovative ideas that set Socio Group apart.

The ideal candidate has a strong track record in experiential marketing or activation delivery within retail, events, or airside sectors. A background at agencies who are experiential leaders is highly valued. This role demands a creative and strategic mindset with a focus on execution and ROI, as well as the ability to manage projects end-to-end, including staffing and client relationships.

We offer a competitive salary of $90,000 - $120,000 per year, depending on experience, as well as benefits such as health insurance, retirement plans, and paid time off.

Socio Group is a dynamic, people-first company that values innovation and collaboration. If you're looking for a challenging role that allows you to drive growth and creativity, we encourage you to apply.



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