Marketing Executive
5 days ago
Estimated salary: £28,000 per annum
About the RoleThe successful candidate will be a crucial appointment in realising the company's ambition to treble its size over the next 2-3 years. As a key member of the team, you will play a vital role in increasing profitability and unlocking the potential of the market proposition across three key business revenue streams.
Job Description- A background in the construction sector is of interest but not mandatory. You will have performed a similar role in B2B marketing within a SaaS or similar field.
- You will have a marketing-related qualification – completed or ongoing.
- Advanced HubSpot knowledge is required, with demonstrated experience in new logo and cross-sell/upsell campaign building, marketing automation, lead nurturing, and lead scoring.
- Knowledge of using and maintaining a Shopify website is of interest but not mandatory.
- You must keep abreast of current trends in marketing and bring these into your role to improve campaign performance.
- Well-organised with the ability to manage multiple projects with intertwining deadlines while staying focused on the details.
- Using analytics to report on campaign performance, measuring ROI, and applying an experimentation mindset to optimise campaigns with A/B testing and iterative improvements.
- Building compelling client case studies and gathering testimonials to showcase the value and success of the solution.
- Assisting in organising conferences, exhibitions, and promotional events, including writing and proofreading marketing materials.
- Liaising with external marketing functions to support campaign delivery.
- Managing website content, campaign-related landing pages, and forms.
- Using HubSpot CRM, ensuring accurate data maintenance for contact records, segmentation, and reporting.
- Creating engaging content for social media, web platforms, and email campaigns.
- Supporting the internal sales, customer success, content, and product teams.
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