Strategic Data Insights Specialist
3 hours ago
Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. Located in Kingston upon Thames, London, United Kingdom (working 2 days a week from our Kingston Office), we're seeking an experienced Strategic Data Insights Specialist.
About the RoleWe deliver best-in-class audience, category, and social insights that drive robust learnings and actionable next steps for brands on social media platforms. As a key member of our team, you will utilize data from various sources – social, search, survey, and panel data – to build an integrated view of audiences and their needs, behaviors, and attitudes, as well as broader cultural trends in key EU markets.
- Utilise data from numerous sources to build audience sub-cultures and rich profiles that inform what experiences and content we serve.
- Using social listening tools to track brand reputation, sentiment, and conversation, and have a finger on the pulse of relevant social trends. Identify emerging opportunities by analyzing and optimizing internal monitoring dashboards.
- Carry out analysis and audits of clients' social channels to understand effectiveness and identify content and audience insights recommendations.
- Own and develop relationships within the client's organization and OLIVER Data Team.
- You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.
A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode consumers' more emotional needs. Expert users of social platforms such as Brandwatch, Meltwater, Pulsar, and Sprinklr, including building of social data queries (boolean).
Requirements- Strong knowledge of panel and survey providers such as Global Web Index, YouGov, Kantar, Audiense.
- Expert analytical solutions that aggregate and mine data from numerous sources to create richer audience views and segmentations, uncovering insights that drive future strategy.
- Excellent communication/data storytelling skills, ability to distill complex ideas for non-technical audiences.
- An active interest in behavioral science approaches and techniques – and how this can be delivered through data.
- Ideal but not essential to be proficient in more than one language (i.e French, Italian, Dutch, Polish).
OLIVER is committed to being actively pro-inclusive and anti-racist across our community, clients, and creations. We are dedicated to providing a work environment that values diversity, equity, and inclusion.
The estimated salary for this position is £55,000 - £65,000 per annum, depending on experience and qualifications.
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