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International Market Strategist

2 months ago

Leicester, Leicester, United Kingdom STERIS Full time
About STERIS

STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. Our mission is to help our customers create a healthier and safer world.

Job Summary

We are seeking an International Market Manager to join our Marketing team. This role will be responsible for gathering regional feedback and providing input for the portfolio strategy and roadmap for designated country markets. The successful candidate will have a strong understanding of the healthcare industry and experience in marketing and business development.

Key Responsibilities
  • Responsible for gathering regional feedback and providing input for the portfolio strategy and roadmap for designated country markets (EMEA/APAC/LATAM) and in support of product management plans and strategies for profitable growth.
  • Identifying and analyzing country-specific regional Voice of Customer to address market needs. Collaborates with Product Management team members to ensure market requirements are included in new product development.
  • Developing global launch packages for commercialization of new product.
  • Maintaining a broad understanding of standards, associated guidelines and registration requirements for designated product(s).
  • Collaborating with global Product Management team members to prioritize translation requirements and track ROI for each initiative.
  • Analyzing competitive climate, local marketing practices, and provides support to international sales managers and commercial marketing to successfully positioning designated product(s).
  • Collaborating with global Marketing Communications team members to recommend traditional and digital marketing strategies and tactics. This includes international inputs and deployment of launch packages and technical bulletins.
  • Identifying and determining engaging content for international website that attracts and converts target Customers. This include support and contribution to the IPT Connect App and International e-Commerce.
Requirements
  • Bachelor's Degree in Marketing or Business.
  • BA or BSc degree in Marketing, Communications or a related field.
  • 5 years of experience in marketing (healthcare industry experience absolutely necessary).
  • 2 years of international business and marketing experience.
  • Understanding of infection prevention/microbiology desirable.
Preferred Qualifications
  • MBA in Marketing is highly desirable.
About Us

STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries. We strive to be an Equal Opportunity Employer.