Sports Analytics Lead

1 week ago


London, Greater London, United Kingdom dentsu Full time

Key Responsibilities

As a Manager in Dentsu Sports Analytics (DSA), your role is to lead the understanding of audiences, creating questionnaires and surveys to deliver analysis and insights to clients.

Insights & Analysis:

  • Develop a best approach for audience creation and analysis.
  • Elevate data to deep, actionable insights, resulting in identification of audience needs.
  • Compile data to answer research questions and inform insights and strategy.
  • Build audiences for use in insights, plans, and potentially direct activation.
  • Create audience profiles and synthesise data into themes.
  • Build relationships with internal teams to drive more insightful strategies and plans.
  • Lead client presentation of Insights findings.
  • Play a key role in undertaking in-depth analysis of audiences using internal tools for clients and new business opportunities.
  • Responsible for training insight team.
  • CCS, YouGov, GWI - act as the "owner" of these tools for any updates or requests to the wider dentsu research team.
  • Lead on smaller market research focused studies and support Director in large scale projects.
  • Lead on survey software e.g., Snap for clients and own insights and reporting.
  • Support on visualisation of reporting and setting up dashboards for presentation of data.
  • Pro-actively look to improve current and future tools and services across Insights & Analysis.

Client Servicing/Account Management:

  • Manage day to day relationships with clients on small to medium projects.
  • Prepare proposal for small to medium projects, working with the Insights Director for sign off.
  • Set the tone for client servicing excellence and oversee the standards set.
  • Manage and lead client status calls / updates.
  • Understand the importance of time management & commerciality to ensure projects are run efficiently.

Project Management:

  • Take ownership and manage relevant client projects and manage them from start through to completion.
  • Work with wider team to ensure that projects are delivered on time and managed efficiently.
  • Share work with the broader agency and champion others.
  • Support directors with the management of resource and workloads across the team on designation projects.

Administration:

  • Responsible for costings and proposals for small to medium jobs and setting up cost estimates in Paprika.
  • Full knowledge of the legal process required to get jobs across the line.
  • Ensure that timesheets of self and direct reports are completed on time and accurately.
  • Oversee and be key point of contact for finance related activities on your accounts to ensure that all jobs are up to date in finance processes.


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