VP of Brand Strategy

2 weeks ago

London, Greater London, United Kingdom Nothing Full time

About the Role:

The Vice President of Brand at Nothing Technology will be a visionary leader responsible for shaping and steering the brand's long-term trajectory. This role is crucial in establishing and maintaining defensible brand equity, narrating the brand story across all stakeholder touch-points, and forging influential brand partnerships.

Key Responsibilities:

  • Develop and execute innovative brand strategies that resonate with the target audience, ensuring consistent brand messaging across all channels.
  • Lead corporate communications globally, ensuring the brand's voice and messaging are consistent and impactful across different regions.
  • Focus on driving the Nothing brand in premium, brand-driven markets such as the UK, Japan, the US, and Germany, tailoring strategies to fit cultural and market-specific nuances.
  • Forge and manage strategic brand partnerships that enhance brand visibility and equity.
  • Build and maintain relationships with top trendsetters and the 1,000 most important cultural influencers in each target market.
  • Own and articulate the brand story across all company stakeholder touchpoints, ensuring it aligns with the company's mission and values.
  • Lead and inspire a team of marketing professionals, providing clear direction and fostering a collaborative and motivated work environment.
  • Work closely with other departments such as Marketing, Product Development, Sales, and Customer Service to ensure brand alignment and support business goals.
  • Analyse marketing and customer data to inform strategic decisions and measure the effectiveness of brand initiatives.
  • Stay current with industry trends and emerging technologies to keep the brand at the forefront of innovation.
  • Focus on mid to long-term goals to drive defensible brand equity, ensuring sustainable growth and market leadership.

Requirements:

  • Extensive and demonstrable years of experience in premium brand management, with a proven track record in developing and executing successful brand strategies, particularly in premium markets like the UK, Japan, US, and Germany.
  • Ideal background of driving brand within beauty or fashion industries.
  • Experience from driving brand for direct-to-consumer companies in high-growth companies.
  • Experience in establishing and scaling brands through strategic influencer engagement and partnerships.

About Nothing:

Welcome to Nothing, where we are redefining consumer tech with a generation-defining brand. In less than four years, we've sold over 3 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut. We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation. A few weeks later in April 2024, we welcomed our new audio line-up. Introducing Ear, our best-ever audio experience, and Ear (a); the brightest, most vivid new member of the Nothing family.

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