VP of Brand Strategy

1 month ago

London, Greater London, United Kingdom Nothing Full time
About Nothing

At Nothing, we're redefining consumer tech with a generation-defining brand. Our mission is to create a world where tech is fun again, where every new product makes you excited. We're building a global ecosystem of products that bring joy to people's lives.

The Role

The Vice President of Brand at Nothing Technology will be a visionary leader responsible for shaping and steering the brand's long-term trajectory. This role is crucial in establishing and maintaining defensible brand equity, narrating the brand story across all stakeholder touch-points, and forging influential brand partnerships.

Responsibilities
  • Strategic Responsibilities
    • Craft and execute innovative brand strategies that resonate with the target audience, ensuring consistent brand messaging across all channels.
    • Lead corporate communications globally, ensuring the brand's voice and messaging are consistent and impactful across different regions.
    • Focus on driving the Nothing brand in premium, brand-driven markets such as the UK, Japan, the US, and Germany, tailoring strategies to fit cultural and market-specific nuances.
  • Operational Responsibilities
    • Forge and manage strategic brand partnerships that enhance brand visibility and equity.
    • Build and maintain relationships with top trendsetters and the 1,000 most important cultural influencers in each target market.
    • Own and articulate the brand story across all company stakeholder touchpoints, ensuring it aligns with the company's mission and values.
  • Leadership Responsibilities
    • Lead and inspire a team of marketing professionals, providing clear direction and fostering a collaborative and motivated work environment.
    • Work closely with other departments such as Marketing, Product Development, Sales, and Customer Service to ensure brand alignment and support business goals.
  • Performance Monitoring
    • Analyse marketing and customer data to inform strategic decisions and measure the effectiveness of brand initiatives.
  • Innovation and Growth
    • Stay current with industry trends and emerging technologies to keep the brand at the forefront of innovation.
    • Focus on mid to long-term goals to drive defensible brand equity, ensuring sustainable growth and market leadership.
Requirements
  • Extensive and demonstrable years of experience in premium brand management, with a proven track record in developing and executing successful brand strategies, particularly in premium markets like the UK, Japan, US, and Germany.
  • Ideally a background of driving brand within beauty or fashion industries.
  • Experience from driving brand for direct-to-consumer companies in high-growth companies.
  • Experience in establishing and scaling brands through strategic influencer engagement and partnerships.

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