Automotive Social Media Manager

10 hours ago

Croxley Green, United Kingdom Vibrant Foods Full time
Social Media Manager Job Description

Vibrant Foods, a leading food manufacturer, is seeking a skilled Social Media Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand identity and business goals.

Key Responsibilities:
  • Develop and implement a social media strategy that drives brand awareness, engagement, and sales.
  • Create and curate high-quality content for social media platforms, including Instagram, Facebook, TikTok, WhatsApp, and LinkedIn.
  • Monitor and respond to customer inquiries, comments, and feedback on social media channels.
  • Engage with followers, influencers, and brand advocates to build relationships and increase brand loyalty.
  • Manage and grow the online community, encouraging user-generated content and brand advocacy.
  • Plan, execute, and manage social media advertising campaigns to support brand awareness, product launches, and promotions.
  • Track and analyze the performance of campaigns, adjusting strategies and tactics as needed to maximize ROI.
  • Collaborate with the sales team to support retail partnerships and promotions through targeted social media activities.
  • Monitor key metrics such as engagement rates, follower growth, website traffic, and conversion rates.
Requirements:
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 3+ years of experience in social media management, preferably within the food industry or a fast-moving consumer goods (FMCG) environment.
  • Proven track record of managing successful social media campaigns and growing social media communities.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills with a creative flair.
  • Proficiency in social media management and analytics tools.
What We Offer:

Office-based in Watford, with occasional travel to meet with retailers, attend industry events, or visit manufacturing facilities.

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