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Marketing Director
2 months ago
We are seeking a seasoned Marketing Manager to lead the development and execution of a key account-based marketing strategy focused on Trade Unions, which represent some of our client's largest clients.
This role will begin as a 6-month fixed-term contract, with the possibility of extension or becoming permanent, though this is not guaranteed.
**Key Responsibilities:**
- Develop, design, and implement a comprehensive marketing strategy tailored to Trade Unions, who are both key stakeholders and major clients of our client.
- Lead ABM efforts, ensuring that all marketing initiatives are customised and relevant to the specific needs of each Trade Union.
- Foster long-standing relationships with Trade Unions, with a focus on maintaining continuity in communications when union representatives, such as treasurers, change roles.
- Collaborate with Trade Unions to enhance communication channels, ensuring marketing efforts are responsive and aligned with their needs.
- Drive segmented, personalised marketing efforts rather than broad outreach.
- Build and maintain strong relationships with Trade Unions and key stakeholders on behalf of the marketing department.
- Regularly engage with Trade Unions (primarily based in the UK) to gather insights on their use of our client's platform, identify areas for improvement, and build relationships with new representatives.
**Ideal Candidate Profile:**
- Proven experience in B2B marketing, particularly with account-based marketing or highly tailored marketing strategies.
- Strong account management skills and experience building and maintaining client relationships.
- Experience in broker marketing or third-party B2B marketing.
- Prior experience working with Trade Unions or within the financial services sector, particularly with brokers, is highly preferred.
**Priority Skills:**
- Deep knowledge of Trade Unions and their operations.
- Expertise in account-based marketing, particularly within financial services.
