Marketing Automation Specialist

4 weeks ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Bordeaux & Burgundy Full time
About This Role

We are seeking a highly skilled Marketing Automation Executive to join our team at Bordeaux & Burgundy. As a key member of our marketing team, you will be responsible for operating within marketing systems like Marketo, Pardot, and Hubspot to deliver innovative solutions for our clients.

Your primary focus will be on building automation programmes, CRM targeting lists, and monitoring performance. You will work closely with our Marketing Automation Manager to implement campaigns efficiently, create email programs, and provide insights for maximizing automation system usage and overarching strategy.

Key Responsibilities
  • Develop and execute email marketing programs, including segmentation, testing, deployment, and continuous improvement
  • Create consistent templates in marketing systems for campaign uniformity
  • Analyze campaign metrics, distribute performance reports to the marketing team, and provide strategic recommendations
  • Manage and optimize marketing automation efforts, staying abreast of industry best practices
  • Conduct A/B testing to enhance productivity, conversion rates, program ROI, and sales growth
  • Support key marketing operations in Marketo and Salesforce, including lead lifecycle, scoring, nurturing, segmentation, and data cleansing
Requirements
  • 3+ years of marketing automation experience
  • Proficiency with all or some of Marketo, Pardot, HubSpot. Other automation platform experience beneficial
  • Expertise in database management and best practices
  • Proficiency in generating performance reports and building dashboards
  • Strong knowledge of digital marketing campaign strategies and Salesforce.com
  • Superior communication skills and ability to work within tight deadlines
  • Strong project management skills and experience in multi-platform email marketing campaigns
What We Offer
  • Compensation for this role is up to £33,000 per annum based on experience
  • Remote-first working environment
  • Generous holiday allowance

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