Digital Analytics Manager

2 weeks ago


London, Greater London, United Kingdom British American Tobacco Full time

Job Summary

We are seeking a highly skilled Digital Analytics Manager to join our team at British American Tobacco. As a key member of our Strategic Communications unit, you will be responsible for developing and managing a robust digital analytics program to track and measure our digital communications activities.

Key Responsibilities

  • Develop and manage a comprehensive digital analytics strategy to drive business growth and improve engagement.
  • Lead the analysis and diagnosis of digital data to identify trends and opportunities for improvement.
  • Collaborate with cross-functional teams to develop and implement data-driven solutions to drive business outcomes.
  • Design and implement metrics and benchmarks to measure the effectiveness of digital communications.
  • Provide data-driven insights and recommendations to inform business decisions.
  • Stay up-to-date with the latest digital analytics tools and technologies to ensure our analytics program remains cutting-edge.

Requirements

  • Master's degree in Marketing, Data Analytics, or a related field.
  • Minimum of 3-5 years of experience in data analysis, audience segmentation, and strategic communications.
  • Proven track record of leveraging data to drive business outcomes and improve engagement.
  • Experience with analytics tools such as Google Analytics and Adobe Analytics.
  • Strong analytical and problem-solving skills, with the ability to communicate complex data insights to non-technical stakeholders.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.
  • Access to cutting-edge digital analytics tools and technologies.


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