Digital Analytics Manager
2 weeks ago
Job Summary
We are seeking a highly skilled Digital Analytics Manager to join our team at British American Tobacco. As a key member of our Strategic Communications unit, you will be responsible for developing and managing a robust digital analytics program to track and measure our digital communications activities.
Key Responsibilities
- Develop and manage a comprehensive digital analytics strategy to drive business growth and improve engagement.
- Lead the analysis and diagnosis of digital data to identify trends and opportunities for improvement.
- Collaborate with cross-functional teams to develop and implement data-driven solutions to drive business outcomes.
- Design and implement metrics and benchmarks to measure the effectiveness of digital communications.
- Provide data-driven insights and recommendations to inform business decisions.
- Stay up-to-date with the latest digital analytics tools and technologies to ensure our analytics program remains cutting-edge.
Requirements
- Master's degree in Marketing, Data Analytics, or a related field.
- Minimum of 3-5 years of experience in data analysis, audience segmentation, and strategic communications.
- Proven track record of leveraging data to drive business outcomes and improve engagement.
- Experience with analytics tools such as Google Analytics and Adobe Analytics.
- Strong analytical and problem-solving skills, with the ability to communicate complex data insights to non-technical stakeholders.
What We Offer
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- Access to cutting-edge digital analytics tools and technologies.
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