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Cricket Social Media Marketing Specialist
2 months ago
About Us
Unicorn Products Ltd is a leading manufacturer of sports equipment with a legacy dating back to 1885. Renowned for our commitment to quality craftsmanship and innovation, we cater to the needs of professional and amateur cricketers worldwide.
Our passion for the game drives us to continually push the boundaries of excellence in cricket equipment design and performance.
Key Responsibilities:
- Develop Compelling Content
- Develop engaging and relevant content for social media platforms, including posts, stories, videos, and graphics that resonate with our target audience and align with brand messaging.
- Engage with the Community
- Monitor social media channels, engage with followers, respond to comments and messages, and foster meaningful interactions to build and nurture a vibrant online community of cricket enthusiasts.
- Drive Marketing Objectives
- Contribute to developing and implementing social media strategies and campaigns to achieve marketing objectives such as increasing brand awareness, driving website traffic, and generating leads.
- Manage Social Media Accounts
- Manage social media accounts, including content scheduling, posting, and optimization, as well as staying up-to-date with platform updates, trends, and best practices to maximise reach and engagement.
- Collaborate with Influencers
- Identify and collaborate with relevant influencers, athletes, and brand advocates to amplify our social media presence, reach new audiences, and enhance brand credibility within the cricket community.
- Analyse Performance Metrics
- Utilise social media analytics tools to track performance metrics, analyse data, and generate insights to optimise content strategy, improve engagement, and drive continuous improvement in social media performance.
- Support Integrated Marketing Campaigns
- Support the execution of integrated marketing campaigns by leveraging social media channels to amplify campaign messaging, drive participation, and generate buzz around key initiatives and product launches.
- Stay Informed about Industry Trends
- Stay informed about industry trends, competitor activities, and emerging social media trends to identify opportunities for innovation and keep our social media content fresh, relevant, and ahead of the curve.
Required Skills:
- Experience in social media management, preferably within the sports or lifestyle industry.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills with a creative flair for content creation.
- Proficiency in social media analytics tools and a data-driven approach to decision-making.
- Ability to multitask, prioritise, and work flexibly and effectively under pressure in a fast-paced environment.
- Team player with strong interpersonal skills and the ability to collaborate cross-functionally.
- Passion for cricket and a genuine interest in sports marketing and social media.
Benefits:
- Opportunity to work with a respected brand in the cricket industry and significantly impact social media engagement and brand awareness.
- Collaborative and supportive work environment.
- Employee discounts on Unicorn Products Ltd sports equipment.
- Flexible working hours and remote work options.
