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Digital Marketing Manager
2 months ago
PAID SOCIAL MEDIA SPECIALIST | SPORTS PERFORMANCE BRAND | CIRCA £50,000, 25 DAYS HOLIDAY + BH, PHC, 40% STAFF DISCOUNT
Zachary Daniels, a leading recruitment consultancy, is seeking a highly skilled Paid Social Media Specialist to join their growing team. This is an exciting opportunity to work with a challenger brand that is experiencing high growth and global expansion.
The successful candidate will be responsible for creating, implementing, and managing paid social campaigns across multiple platforms, including Meta, Snapchat, and Tik-Tok. They will oversee and direct the allocation of the Paid Social marketing budget across all markets, ensuring that strategies are tailored to individual markets to enhance performance.
Key Responsibilities:
- Campaign Development: Develop and implement paid social campaigns that drive engagement, conversions, and revenue growth.
- Budget Management: Oversee and direct the allocation of the Paid Social marketing budget across all markets, ensuring optimal ROI.
- Campaign Optimization: Analyze performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
- Industry Trends: Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.
- Ad Testing: Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
- Market Insights: Identify new Paid Social opportunities and share observations/suggestions with the business to inform strategic decisions.
- Competitor Analysis: Conduct competitor analysis and share findings with the business to inform channel optimization.
Requirements:
- Experience: Minimum 3 years' experience in Paid Social channel management within a fast-paced, in-house environment.
- Platform Knowledge: Strong knowledge and experience using key platforms such as Meta Ads, Snapchat Ads, Tik-Tok Ads, and Google Analytics.
- Budget Management: Experience overseeing and managing large Paid Social channel marketing budgets.
- Media Planning: Strong media planning background.
- Analytics: Strong analytical abilities with a data-driven approach to decision-making.
- Market Knowledge: Experience working across UK & EU markets.
- Digital Marketing: In-depth knowledge of the functioning of all digital marketing channels.
Zachary Daniels is a specialist recruitment consultancy with a proven track record of delivering high-quality talent to the industry. If you are a motivated and experienced Paid Social Media Specialist looking for a new challenge, please apply today.
