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Digital Marketing Specialist

2 months ago

London, Greater London, United Kingdom Antella Travel Recruitment Full time

Job Title: Digital Marketing Specialist - Travel Industry

Company: Antella Travel Recruitment

Job Type: Full-time

Location: Hybrid - West London

Job Description:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Antella Travel Recruitment. As a Digital Marketing Specialist, you will be responsible for managing our website and digital acquisition channels, including SEO, PPC, online display, and affiliates.

Key Responsibilities:

  • Developing, reporting, and implementing an SEO strategy to increase engagement, enquires, and online bookings.
  • Coordinating, briefing, and reporting on the Paid Search (PPC) agency regarding monthly budgets and keyword priorities.
  • Responsible for continuously developing, testing, and optimising the website (on both desktop and mobile).
  • Using GA4 (and other analytics platforms) daily, responsible for monitoring, reporting on, and agreeing improvements to customer journeys, reporting on quality and quantity of web traffic from all channels.

Requirements:

  • Previous digital marketing experience is essential.
  • Good working knowledge of reporting tools such as Google Analytics 4 (GA4).
  • Experience of managing PPC campaigns and budgets.
  • Experience of using a content management system (CMS) to update websites.
  • Experience of e-commerce websites and techniques.
  • Problem solving and analytical skills.
  • Results driven, ability to multitask in a fast-paced environment.

Benefits:

  • Base Salary circa £30,000 depending on experience.
  • Hybrid working.
  • Monday to Friday 9-5.30.
  • Annual ski trip.
  • Discounted travel.
  • 22 days annual leave + 8 bank holidays.