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Digital Marketing Specialist

2 months ago

Blackpool, Blackpool, United Kingdom Higher People LTD Full time
{"title": "Digital Marketing Executive", "description": "Role Overview

Higher People LTD is seeking a skilled Digital Marketing Executive to join our team. As a key member of our Marketing department, you will be responsible for developing and implementing digital marketing strategies to drive sales and growth.

Key Responsibilities
  • Develop and execute digital marketing campaigns to support sales and service.
  • Manage and optimize website content, including metadata, URLs, and internal linking structure.
  • Monitor and report on website performance using tools such as Google Analytics.
  • Manage PPC and CPC campaigns to maximize effectiveness and achieve the best ROI from paid advertising.
  • Stay up-to-date with industry trends and algorithm changes to adjust strategies accordingly.
Requirements
  • Proven track-record of creating and delivering marketing campaigns to support sales and service.
  • Qualification in Marketing, English, or another business-related degree (or relevant marketing qualification).
  • Excellent writing skills, as content production is a huge part of the job.
  • Results-driven with a portfolio of demonstrable success with campaign ROI.
  • Experience of using a web CMS and previous experience of using HubSpot is highly advantageous.
What We Offer

As a Digital Marketing Executive at Higher People LTD, you will have the opportunity to work with a talented team and contribute to the growth and success of our business. We offer a competitive salary and a range of benefits, including flexible working hours and a core day of 10-4.

", "lang_code": "en"}