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Communications and Engagement Officer

2 months ago

London, Greater London, United Kingdom Islington Council Full time
Job Title: Communications, Marketing and Engagement Officer

Job Overview:

We are seeking a highly skilled Communications, Marketing and Engagement Officer to join our team at Islington Council. As a key member of our Strategic Programmes and Strategy service, you will play a crucial role in shaping the strategic direction for children, young people, and adults, and developing or delivering practical responses to key strategic and future challenges.

Main Duties:

  • Develop and deliver a marketing, communications, and engagement function for the Family Hubs Programme, leading delivery of marketing and communications activities and actions associated with the programme and approach.
  • Coordinate and manage stakeholders and partners in the delivery of marketing, communications, and engagement projects from initial scoping and briefing through to evaluation.
  • Provide professional advice and guidance and support partners, providers, and voluntary and community sector to help promote and engage residents with Family Hub/Start for Life services.
  • Work with colleagues and delivery partners in the development of a remote/virtual service offer for parents and carers.
  • Keep up to date on communication and marketing developments, especially digital/virtual, to ensure the communications activities are responsive to parents/carers, children, and young people's preferred channels.
  • Support the coordination of steering groups that encourage co-production of all marketing and communications development which includes partners, parents, carers, children, and young people.
  • Build and maintain excellent working relationships with all stakeholders including parent and carer groups, council colleagues, elected members, and partner organisations.
  • Work with a range of stakeholders, including residents and voluntary sector, to design, develop, and distribute appropriate material to raise the profile and use of Family Hub/Start for Life services.
  • Establish and manage processes for capturing and analysing community engagement information including brand awareness and equality, diversity, and inclusion monitoring data.
  • Maintain and actively use expert knowledge and skills on best practice in diverse community engagement, including securing feedback from local communities and stakeholders as well as keeping up to date with national and international policy, legislative, and practice developments.
  • Act as a 'single point of contact' for Islington to the national directory of family hubs, influencing and shaping future developments.
  • Contribute to the communications and engagement activities for the wider Children's Partnership Board/programme management, as required.
  • Work closely with members of the corporate Communications and Campaigns service to make best use of design, media, and digital communications services in campaigns and ensure appropriate adherence to corporate guidelines and strategies for branding, digital communications, and engagement.

Key Responsibilities:

  • Develop and deliver a range of campaigns, driving engagement with Family Hub programme, services, and mission through information and communications activity.
  • Develop, implement, and monitor a stakeholder engagement plan and an associated communication and engagement strategy that ensures all families, residents, staff, senior managers, and wider stakeholders are fully involved and able to contribute to the success of Islington's multi-agency Family Hub and Start for Life model.
  • Develop and implement strategies to a broad range of stakeholders from councillors to NHS colleagues to maximise positive communications coverage for the Family Hubs/Start for Life programme.
  • Undertake research and information gathering to understand what colleagues are trying to achieve for their services, understand who the target audience is, and what channels and messages are likely to work best.
  • Develop targeted and coordinated communications activities to meet these objectives using appropriate channels, messages, products, and materials.
  • Put in place evaluation measures to assess the effectiveness of activities and provide feedback on outcomes to managers/leaders through reporting or work with them so they are able to evaluate activities themselves.
  • Develop and support the design of digital, virtual, and telephone offers around the needs of local families, with particular attention to accessibility for 'seldom heard' groups.
  • Work with parent champions and other parent groups to co-design promotional materials to support access to parenting support services.
  • Use data and local insight to ensure that all Family Hub/Start for Life promotional materials are accessible for local families.
  • Develop excellent working knowledge of Family Hub/Start for Life grant requirements and outcome measures; use this knowledge to influence and shape family surveys to baseline and measure 'distance travelled' in terms of brand awareness and campaign impacts.

Additional Responsibilities:

  • Actively seek a good understanding of family support and its challenges. Keep abreast of relevant legislation, guidance, and best practice for the general work area.
  • The post holder is expected to be committed to the Council's core values of public service, quality, equality, and empowerment and to demonstrate this commitment in the way they carry out their duties.
  • Ensure all the services within the area(s) of responsibility are provided in accordance with the Council's commitment to high-quality service provision to users.
  • Ensure that duties are undertaken with due regard and compliance with the Data Protection Act and other legislation.
  • Carry out duties and responsibilities in accordance with the Council's Health and Safety Policy and relevant Health and Safety legislation.
  • The postholder may be required to work some weekends and evenings on occasion.
  • Work flexibly in a matrix organisation and as part of a positive team with energy, creativity, and determination. Working remotely as required.

Person Specification:

Qualifications:

Essential Criteria:

  • You have demonstrable work-based experience or may hold a level 6 qualification and above which evidences competence in relevant marketing or communications disciplines. You engage in continuous professional development.
  • You have clear knowledge and understanding of services and support for children and their families, including health, early years, and childcare, education, and skills, play, and youth work, parenting/family support, safety, and relationship support, and can quickly acquire a thorough knowledge of current issues affecting Islington, including inequalities.

Experience:

Essential Criteria:

  • You bring significant experience of communications and campaigns, including on digital and social channels, consisting of developing and managing social media in a corporate environment as a reputation management and community engagement tool, creating e-newsletters, creating high-quality, digital/virtual-ready content, and optimising paid and natural search and paid advertising.
  • You have developed, implemented, and evaluated digital and/or marketing communications strategies, campaigns, and projects, using a range of channels and techniques, and reporting back results with lessons learned.
  • You can demonstrate how you have used research and evidence to underpin development of digital resources and communications activities.
  • You are experienced in developing and producing publications and promotional materials, including planning editorial content, copywriting, editing, layout, design, print, and distribution.
  • You are experienced in building and maintaining productive relationships with a diverse range of internal and external stakeholders, including public, private, and voluntary sector partners, parents, and carers/service users.
  • You bring experience of managing, developing, and delivering digital resources and/or services.

Skills:

Essential Criteria:

  • You are creative and innovative in approaches to marketing and communications, including making ideas interesting and engaging, pitching them using the correct tone of voice, and targeted appropriately to the audience(s).
  • You can engage effectively with people from all walks of life and diverse backgrounds, with the ability to form and maintain productive working relationships and to influence outcomes using persuasive argument.
  • You can influence the development of services, support, and/or practice by effectively interacting, working with, and developing meaningful relationships with people of various cultural backgrounds, interpreting issues and concerns from a cultural perspective, and addressing situations or challenges from the points-of-view of multiple cultures.
  • You have strong project management skills to achieve deliverables involving multiple parties, such as project managers, suppliers, delivery partners, and the community.
  • You can effectively analyse information and customer/service user input to develop plans and bring about improvements.
  • You can successfully manage competing priorities and deadlines.
  • You can work independently within clear guidelines and regularly use initiative to make decisions, referring to more senior officers for advice on policy/resource issues.
  • You can demonstrate political sensitivity or how you manage reputational risk.
  • You have excellent communication skills, with the ability to translate and present complex ideas and information in an understandable way to a wide variety of audiences, including internal and external suppliers.
  • You have excellent written communication skills, with attention to detail, to produce a range of concise, accurate, and influential documents and materials.
  • You are good with digital technology and can use the following applications to a high standard: Microsoft Office suite, SharePoint, and specialist marketing, engagement, and communications products, including video and photo editing.