Senior Digital Product Analyst

2 months ago


London, Greater London, United Kingdom Plutus Full time
About the Role

We are seeking a highly skilled Senior Digital Product Analyst to join our Data Analytics team at Plutus. As a key member of our team, you will play a crucial role in driving business growth and transformation through data-driven insights and product optimization.

Key Responsibilities
  1. Product Strategy and Optimization: Develop and champion the use of analytics to inform product decisions, ensuring that our digital products meet and exceed customer needs.
  2. Data Analysis and Visualization: Design and implement data visualizations to communicate insights clearly, and develop standard reports and dashboards measuring performance against business objectives.
  3. Tagging and Measurement: Ensure site tagging best practices are followed, and implement measurement tags to interrogate and improve the web journey through data.
  4. Collaboration and Communication: Work closely with cross-functional teams, including Marketing Analytics, to share insights and impact campaign and journey analytics.
  5. Data Governance: Ensure adherence to all data governance policies, and stay up-to-date with the latest tools and technologies to support goals.
Requirements
  1. Proven Experience: Proven experience in data management and analytics skills, with a strong track record of using Google Analytics to make digital recommendations that have a positive impact on website performance.
  2. Technical Skills: Proficiency in data visualization tools such as PowerBI or Tableau, and experience with SQL, Alteryx, and R.
  3. Soft Skills: Effective communication skills to people of all data knowledge levels, and a passion for continuous development and learning.
Desirable Skills
  1. GA4 Experience: Experience working with Google Analytics 4.
  2. Behavioral Tools: Experience working with behavioral tools such as Hotjar, ContentSquare.
  3. Agile Framework: Experience working in an Agile framework.
  4. Jira: Experience using Jira in a collaborative environment.


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