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Business Development Specialist
2 months ago
We are excited to be working exclusively with a global design and manufacturing business providing bespoke solutions to their clients.
This is an excellent opportunity for an ambitious B2B Marketing Executive to join our team at Elevation Recruitment Group and take on a standalone role leading the marketing function with full autonomy.
Key Responsibilities- Develop and Implement Marketing Strategies
Develop and implement creative marketing strategies and plans to make an impact on lead generation and to increase visibility of the company across target markets.
Support the Brand and Drive SalesSupport the brand and drive sales through online and offline marketing, delivering frequent and timely content creation, social media, video, and other marketing materials.
Monitor Competitor and Market ActivityMonitor competitor, target market, and key account activity for developments and trends that can inform the marketing plan.
Manage the CRM SystemManage and develop the CRM system, including administration duties, GDPR compliance, report generation, lead management, campaign creation and management, and updating structure and workflow.
Manage the Company WebsiteManage and develop the company website, including updating pages with all current material, and ensure optimization for SEO.
Create and Develop ContentCreate and develop appropriate content to support sales and project activity, in liaison with BDMs and Engineering, including region-specific and language-specific content.
Plan and Implement Marketing ActivityPlan and implement all Marcoms activity, including advertising, exhibitions, PR, newsletters, internal marketing communications to support lead generation and customer acquisition and also existing customer engagement and retention.
Support Corporate InitiativesSupport corporate initiatives in core values, CSR, sustainability, lean manufacturing.
Ensure Brand ConsistencyEnsure the corporate identity and brand is correctly implemented at all times both internally and externally.
Plan and Manage Marketing BudgetPlan and manage a marketing budget, including planned expenditure for the annual budget.
Support Sales and Marketing DepartmentAs a member of the Sales & Marketing department, support and undertake general marketing tasks as required, proactive in sourcing, developing, and proposing new ideas for a creative marketing environment.
Core Competencies- Experience in B2B Environment
Experience of working in a B2B environment, preferably in an engineering, manufacturing, technical, or industrial setting.
CRM ExperienceExperience of using a CRM.
Website ManagementManaging a website through CMS, with WordPress being an advantage.
SEO ExperienceExperience of using SEO tools such as Google Analytics, GA4, Google Console, and Yoast.
Marketing to International MarketExperience of marketing to an international market.
