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Marketing Manager

2 months ago

Hessle and Hill Top, United Kingdom Ideal Heating Full time
Job Title: Marketing Manager - Specification

Excited to be working with Ideal Heating, a leading manufacturer of heating solutions, to recruit a skilled Marketing Manager to join their growing Marketing team.

This role would suit an individual who thrives in fast-paced, dynamic environments where no two days are the same, working and supporting on exciting campaigns and projects across the social housing and new builds sectors.

This role has 2 direct marketing reports and would suit someone who is agile, a team player, and driven to succeed.

Key Responsibilities:
  • Brand Ambassador: Create, implement, and measure the success of a comprehensive and proactive marketing and communications program that will enhance the Ideal Heating brand and position to increase sales.
  • Campaign Planning: Construct a fully integrated marketing campaign plan for the brand, taking into account key messaging, product launches, and important campaigns for both installer and consumer across our one-off, social housing, and new build channels.
  • Team Collaboration: Liaise with the digital and creative teams to ensure that campaigns briefs are understood and that key messaging and timelines are relayed.
  • Project Management: Be the project lead on key campaigns within the brand.
  • Content Creation: Create all content for internal comms for important marketing messaging.
  • Marketing Strategy: Develop and implement an aggressive national and local marketing plan to increase awareness through various marketing channels and activities.
  • Regional Marketing: Implement and deliver regional marketing initiatives, supporting large installation customers.
  • Brand Awareness: Develop ideas and marketing opportunities to obtain extensive brand awareness.
  • Team Support: Work closely with all areas of the business, including the digital team, sales, and product management, to ensure initiatives are supported, communicated, and aligned.
  • Brand Protection: Protect and champion the brand to ensure articulation and consistent communication of image, brand, and position internally and externally.
  • Content Management: Manage content creation, including messaging for blogs, emails, and social media.
  • Content Planning: Work with the team to create a yearly structured plan of content that combines subjects, including seasonality, planned events, and product launches.
Requirements:
  • A degree in business, marketing, or a related field with a minimum of five years of professional working experience, preferably within B2B and B2C businesses.
  • Management experience is essential.
  • 1. Experience of working within a fast-paced, results-oriented business.
  • 2. An enthusiastic, motivated, detail-oriented manner, a self-starter, and able to demonstrate initiative.
  • 3. A strong understanding of the current marketing landscape and importance of comprehensive marketing strategies.
  • 4. A demonstrated ability to produce outstanding writing and communication skills with the ability to write in numerous styles, including news, feature, and promotional materials.
  • 5. A team player able to work constructively and positively in supporting colleagues and all aspects of brand development and success.
  • 6. Exceptional project management skills with the ability to manage people and projects effectively, delegate responsibility, and provide follow-through on multiple projects.
  • 7. The ability to strategize, anticipate problems, and identify opportunities to build and protect the brands.
  • 8. Proficient computer skills, including experience with MS Office products, SAP/CRM, or similar systems.