Consumer Insights Manager

4 weeks ago

London, Greater London, United Kingdom The Kraft Heinz Company Full time
About the Position

We are seeking an experienced Consumer Insights professional to join our team at The Kraft Heinz Company. This role lies within the Northern Europe Category structure, covering the UK, Ireland, and Nordics.

Main Responsibilities
  • Be the voice of consumers for our meals jewels across Beanz, Soups, Baby Food, and Pasta, reporting directly into the Meals Director and sitting in the Meals Leadership Team.
  • Turn consumer, trend, and business performance data into compelling insights, which are actionable and relevant.
  • Collaborate with category and marketing teams, agencies, and the regional insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer-led decisions.
  • Measure the impact of marketing by tracking brand performance, competitor activity, and campaign evaluation.
  • Find opportunities to drive further growth, including category development and innovation.
  • Design, deliver, and report on a range of continuous and ad-hoc research, such as concept and copy tests.
Qualifications

Hard Skills

  • Degree-level education.
  • An experienced analyst with an established track record in consumer insights, interpreting data into meaningful information and actions.
  • Highly proficient consumer researcher displaying a broad and diverse range of knowledge and application skills across the full range of consumer research disciplines (qualitative and quantitative, continuous and ad-hoc).
  • Commercially minded, understanding marketing principles and how brands are managed to grow.
  • Highly numerate with advanced analytical skills and the ability to prepare reports and presentations to tight deadlines.

Professional Attributes

  • Ability to Simplify: We like to keep it simple. And to execute fast. Your ability to simplify will be highly appreciated when you translate complex numerical data into easily understandable formats.
  • Effective Communicator: Strong, credible, and clear communicator with an ability to work across function and geography through excellent interpersonal skills.
  • Strategic Thinker: A solution-oriented person who can identify opportunities.
  • Analytical: A natural storyteller with the ability to interpret large amounts of data.
  • Curious, Open, Creative: You are forever looking for new ways to overcome challenges and to continue learning.
  • Resilience: You don't get easily stressed by pressure, a demanding and dynamic environment is what keeps you energized. You're able to bounce back after a disappointment or set back, big or small. And always continue to move onward and upward.
What We Offer You
  • An ambitious employer; we want the best for you and your development.
  • Ownership from Day 1; we take big bets on people through giving them big challenges.
  • An accelerated career trajectory which few other companies can match.
  • A competitive salary and above-market bonus structure.
  • An environment to learn and develop in a daring and driven workplace.
  • Always room for new ideas; if you have an excellent idea, let us know. We are obsessed with continually improving.
Location

The Shard, London

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