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Social Media Advertising Manager
2 months ago
Job Title: Digital Marketing Manager
Location: Remote
Job Type: Full-Time
Salary: Competitive, based on experience
Reports to: Head of Digital Marketing
Company Overview:
Tribal Tech is dedicated to providing cutting-edge solutions in the realms of digital marketing, data analytics, and artificial intelligence. As we enhance our digital marketing initiatives, we are in search of a skilled and knowledgeable Digital Marketing Manager to join our innovative team.
Position Overview:
The Digital Marketing Manager will take charge of crafting, executing, and overseeing our paid social media initiatives. This role demands a comprehensive understanding of social media advertising, robust analytical capabilities, and the aptitude to enhance performance across diverse social media channels. The ideal candidate will be imaginative, data-oriented, and adept at collaborating within a vibrant team environment.
Key Responsibilities:
- Strategic Planning:
- Formulate and implement extensive paid social media strategies to fulfill business goals.
- Identify target demographics and design campaigns that foster engagement, drive traffic, and boost conversions.
- Remain informed about industry developments and best practices to ensure our strategies remain at the forefront.
- Campaign Oversight:
- Oversee comprehensive paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Evaluate and enhance campaign performance, modifying strategies as needed to achieve KPIs and ROI objectives.
- Develop and manage advertising budgets, ensuring optimal resource allocation.
- Creative Collaboration:
- Partner with the creative team to produce captivating ad content that resonates with target audiences.
- Conduct A/B testing to determine the most effective ad formats and messaging.
- Ensure all content adheres to brand standards and messaging.
- Data Analysis and Reporting:
- Monitor and assess campaign performance utilizing tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Deliver regular reports and insights to stakeholders, emphasizing key metrics and areas for enhancement.
- Leverage data-driven insights to guide future campaign strategies and optimizations.
- Team Collaboration:
- Work closely with the digital marketing team, content creators, and other stakeholders to synchronize paid social efforts with overall marketing objectives.
- Build strong relationships with platform representatives and external partners.
- Engage in cross-functional meetings and contribute to broader marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- A minimum of 3 years of experience in paid social media advertising, preferably within a client-side organization.
- Demonstrated success in managing effective paid social campaigns with quantifiable results.
- Thorough knowledge of social media platforms, advertising formats, and targeting options.
- Strong analytical skills and experience with data analysis and reporting.
- Proficiency in utilizing social media management and analytics tools (e.g., Facebook Ads Manager, Google Analytics, Hootsuite).
- Exceptional communication and collaboration abilities.
- Creative mindset with the capacity to develop engaging ad content.
- Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and career advancement.
- Flexible working arrangements, including remote work options.
- A dynamic and collaborative work environment.
