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Digital Growth Specialist
2 months ago
Job Summary
We are seeking a highly skilled Digital Performance Manager to join our team at Michael Page Marketing. As a key member of our digital marketing team, you will be responsible for driving optimal ROI and revenue for our business through the planning and execution of digital marketing campaigns.
Key Responsibilities
- Develop and implement digital marketing strategies to drive business growth and revenue.
- Manage and optimize digital marketing campaigns across multiple channels, including paid and owned media.
- Conduct market research and analysis to identify trends and opportunities for growth.
- Collaborate with internal teams to ensure alignment and effective execution of digital marketing strategies.
- Monitor and report on campaign metrics and provide recommendations for improvement.
- Manage and allocate digital marketing budgets to maximize ROI.
- Develop and maintain relationships with external agencies and suppliers to ensure high-value returns on digital investments.
Requirements
- At least 5+ years of experience in a similar role, preferably in the leisure/travel sector.
- Proven track record of transforming insights into tangible actions and driving business growth.
- Strong understanding of customer journeys and channels, with experience in A/B testing and optimization.
- Fully conversant in Google Ads and Google Analytics, with solid understanding of tracking and tag management systems.
- Excellent project and budget management skills, with experience in managing multiple campaigns and budgets.
- Expertise in campaign monitoring and analysis, with strong PowerPoint and Excel skills.
- Line management experience is desirable.
What We Offer
- A competitive basic salary.
- 25 days of holiday per year.
- Pension contribution.
- Private health insurance.
- Company discounts.
- A 35-hour workweek.