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Branch Merchandising Specialist
2 months ago
About the Role:
We are seeking a highly skilled Branch Merchandiser to join our team at Head Office. As a key member of our merchandising team, you will play a vital role in strategically planning the retail space to maximize sales performance.
Main Responsibilities:
- Develop and implement detailed analysis and future planning to optimize retail space and drive sales performance.
- Build and report on ideal stock holding targets by location, in line with budget sales plans and ideal stock cover for core, seasonal, and terminal stock.
- Plan and execute distribution strategies based on geographical location to ensure the right stock package for each local market.
- Review in-season sales performance and react to stock mix to deliver sales and margin plans.
- Strategically plan individual store allocation stock packages by size, inline with sales demand in that area.
- Support the trading team with detailed size analysis to ensure all buys are inline with sales requirements.
Key Accountabilities:
- Project manage new store openings to ensure the right stock is in store for opening.
- Work cross-functionally with visual merchandising, marketing, and retail teams to ensure the right stock package is allocated and delivered in advance of store opening.
- Plan ideal stock mix by store to maximize sales performance.
- Ensure seasonal stock builds are inline with the trading calendar and key events.
- Build allocation plans by store and size for both core and new seasonal stock packages in line with their sales plan.
- Responsible for setting store grading framework for allocations and regularly reviewing with regional managers to ensure stores are in the right place.
- Review initial PAR levels by store regularly in line with trade and adjust accordingly to ensure replenishment is maximized in the right store.
- Lead store visits using analysis at category level to support the store in maximizing space to increase density.
- Provide detailed sales analysis by brand and category by store, feeding into the trading team and supporting with future opportunities in range building.
- Work closely with the retail team to manage re-groups across the estate to reduce range fragmentation and increase sell-through ability.
- Create and manage communication process between Head Office and stores.
- Ensure all brand strategies are executed in line with the overall business needs and communicate these to the wider team.
- Full understanding of customer needs to maximize sales and margin.
- Develop and implement better ways of working across merchandising and retail.
- Strategically plan and implement how to improve key KPIs including AVT, UPT, and conversion with the right stock holding of all categories.
- Weekly reporting on size availability vs planned level – ensuring 95% availability target is met.
- Undertake regular store visits with trading, retail, and VM teams.
People:
- Be a team player, understanding priorities and workload of other departments.
- Excellent communication and networking skills at all levels.
- Train and develop junior members of the team – AMs, AAMs.
- Ability to lead and deliver a meeting with external partners and clients.
- Work closely with retail team to ensure right product is in the right stores and to understand different geographical customers to deliver sales and margin.
Additional Responsibilities:
- Responsible for ensuring all documents are checked and correct for the use of the Merchandising and wider BSI teams before distribution.
- Ad hoc tasks within the Branch Merchandising team will be required.
- Attend seasonal launches.
- Manage the department's cost centre in regards to POS.
- Ensure the BSI Senior Management Team are communicated to in an effective and timely manner.
Communications and Working Relationships:
Work cross-functionally with teams within BSI:
- IT
- Buying
- Finance
- Web Team
- Merchandising
- Warehouse
- Accounts
- Shipping/Sourcing
- Visual Merchandising
- Marketing
- QA
- Retail
- Build relationships with suppliers and travel to supplier meetings when required.
- Regular contact and meetings at director level.
Personal Specification:
Knowledge and Skills:
- The ability to cope with the pressure of having to make important decisions and meet tight deadlines.
- Knowledge of relevant product categories, market trends, and competitors.
- Presentation skills – visual, verbal, and written.
- Organisational skills.
- Team player – ability to manage working relationships at all levels.
- Numerate – working with margin calculations and budgets.
- Analytical skills – ability to analyse and interpret various data sources and reports.
- Problem-solving skills – able to make the right decision when faced with sales/margin/supply issues.
- Understanding of the clothing industry and trading environments. Broad knowledge of either retail or wholesale environments.
- Strategic thinker – able to look forward and innovate.
- Self-motivated.
