Marketing Coordinator
2 months ago
About the Role:
We are seeking a highly motivated and organized Marketing Coordinator to join our team at Hickory's Smokehouse. As a Marketing Coordinator, you will be responsible for developing and managing local marketing plans, working closely with our Area Managers and General Managers.
Key Responsibilities:
- Develop and manage local marketing plans, from planning and delivery to post-activity review.
- Responsible for managing monthly reviews of marketing plans, understanding what is working and creating action plans.
- Identify new opportunities through business networking, knowledge of the local areas, and working closely with the restaurant teams.
- Work with the wider marketing team to develop and deliver an annual marketing calendar with planned creative content, promotions, and news across all platforms.
- Support the Social Media Manager with ideas to optimize social presence and creating local content with restaurant teams.
- Blog and local event blog creation, including copywriting and build using WordPress.
- Day-to-day management of the website (WordPress) ensuring the site is regularly updated with local activity.
- Act as a brand ambassador, ensuring consistency across all marketing communications.
Essential Requirements:
- Strong time management and coordination skills.
- Monthly reporting of all activity.
- Hard working with an ability to multi-task.
- A passion for food and dining out.
- Driving license and own car.
Beneficial Requirements:
- Understanding and experience of CRM systems and segmentation.
- Website management (WordPress or equivalent CMS sites).
- Social Media – organic, paid, and community management (Facebook, Twitter, Instagram, LinkedIn, etc.).
- SEO – organic and paid.
Desired Attributes:
- You will be full of personality, spark, and charm.
- Can think creatively and can voice your ideas.
- Have a valid marketing qualification and at least 18 months working experience in a marketing role.
- Ideally have knowledge of marketing in restaurant and hospitality.
- Be able to respond well to pressure.
- Be proactive with the ability to use your initiative.
- Confident, organized, and methodical.
- You will be an excellent team player, able to communicate at all levels, and commit to sharing your knowledge and skills across teams.
- Be focused on delivering an outstanding guest experience through great local marketing.
- Be flexible to work at the weekend and evenings if needed – this isn't a Mon-Fri 9am-5pm.
- You are able to commit to traveling to restaurants and hold a full UK driving license.
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