Marketing Coordinator

2 months ago


Cannock, Staffordshire, United Kingdom Hickory's Smokehouse Full time

About the Role:

We are seeking a highly motivated and organized Marketing Coordinator to join our team at Hickory's Smokehouse. As a Marketing Coordinator, you will be responsible for developing and managing local marketing plans, working closely with our Area Managers and General Managers.

Key Responsibilities:

  • Develop and manage local marketing plans, from planning and delivery to post-activity review.
  • Responsible for managing monthly reviews of marketing plans, understanding what is working and creating action plans.
  • Identify new opportunities through business networking, knowledge of the local areas, and working closely with the restaurant teams.
  • Work with the wider marketing team to develop and deliver an annual marketing calendar with planned creative content, promotions, and news across all platforms.
  • Support the Social Media Manager with ideas to optimize social presence and creating local content with restaurant teams.
  • Blog and local event blog creation, including copywriting and build using WordPress.
  • Day-to-day management of the website (WordPress) ensuring the site is regularly updated with local activity.
  • Act as a brand ambassador, ensuring consistency across all marketing communications.

Essential Requirements:

  • Strong time management and coordination skills.
  • Monthly reporting of all activity.
  • Hard working with an ability to multi-task.
  • A passion for food and dining out.
  • Driving license and own car.

Beneficial Requirements:

  • Understanding and experience of CRM systems and segmentation.
  • Website management (WordPress or equivalent CMS sites).
  • Social Media – organic, paid, and community management (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • SEO – organic and paid.

Desired Attributes:

  • You will be full of personality, spark, and charm.
  • Can think creatively and can voice your ideas.
  • Have a valid marketing qualification and at least 18 months working experience in a marketing role.
  • Ideally have knowledge of marketing in restaurant and hospitality.
  • Be able to respond well to pressure.
  • Be proactive with the ability to use your initiative.
  • Confident, organized, and methodical.
  • You will be an excellent team player, able to communicate at all levels, and commit to sharing your knowledge and skills across teams.
  • Be focused on delivering an outstanding guest experience through great local marketing.
  • Be flexible to work at the weekend and evenings if needed – this isn't a Mon-Fri 9am-5pm.
  • You are able to commit to traveling to restaurants and hold a full UK driving license.

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