Marketing Specialist for SME

2 weeks ago


Milton Keynes, Milton Keynes, United Kingdom HT Recruit Full time

About the Role

We are seeking a highly skilled Marketing Specialist to join our team at HT Recruit. As a key member of our marketing team, you will play a crucial role in developing and executing marketing strategies to drive growth and engagement in the UK's SME sector.

Key Responsibilities

  • Work closely with our existing teams in the UK, Europe, and India to build brand awareness, generate leads, and strengthen advocacy in the SME sector.
  • Plan and execute campaigns to acquire new customers and increase the number of apps and users within existing customers.
  • Develop and implement digital and traditional marketing tactics, including email marketing, events, optimized web content, marketing automation, social media, digital and print advertising, webinars, case studies, and video.
  • Own and plan events for the SME sector, working closely with our events team on execution.
  • Oversee monthly targets and reporting.
  • Drive customer engagement programs to secure participation in marketing activities, such as case studies, testimonials, analyst reports, events speaking opportunities, and webinars.
  • Collaborate with our marketing team to drive engagement across our UK social channels, identifying channels specific to the SME audience.
  • Develop regular content tailored to our social channels, including planning a content calendar with posts drafted in advance where possible.
  • Work closely with peers in the UK and wider European team to stay informed about upcoming initiatives.
  • Responsible for elements of influencer engagement through social and digital channels.

Requirements

  • 2-4 years of marketing experience at a minimum, preferably within a technology or software company.
  • Strong understanding of marketing principles and strategies.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
  • Strong analytical and problem-solving skills.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • On-the-job training and guidance from experienced colleagues.


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