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Content Marketing Strategist
2 months ago
We're seeking a highly skilled Content Marketing Specialist to join our team at Vanilla Recruitment. As a key member of our marketing services company, you'll play a crucial role in promoting our agency and services through creative and engaging content.
Key Responsibilities:- Develop and execute a comprehensive content marketing strategy that aligns with our brand goals and increases traffic and awareness.
- Write high-quality, long-form and short-form content for social media, website, emails, and video scripts that resonates with our target audience.
- Conduct keyword research and audits to optimize all content for SEO and improve our online presence.
- Collaborate with cross-functional teams to gain insights and expertise, and analyze content metrics to refine strategies and improve performance.
- Stay up-to-date on industry trends and competitor activities to ensure our content remains relevant and competitive.
- Manage the Group content calendar to ensure consistency and implement paid promotion strategies to reach a wider audience.
- Day-to-day management of the marketing intern, overseeing their performance and development.
- Extensive experience in a creative content-focused B2B marketing role, with a strong portfolio demonstrating content creation across all channels.
- Examples of successfully delivering creative projects with excellent client feedback.
- Advanced knowledge of CMS, Canva, Web Analytics, and MS Office 365.
- Strong, persuasive copywriting skills, especially in long-form content.
- Comprehensive understanding of social media platforms and email marketing campaigns.
- Approaches tasks with curiosity, always looking for opportunities to innovate and improve.
- Outstanding communication skills, both verbally and in written correspondence, reports, and presentations.
We're looking for a talented Content Marketing Specialist who is passionate about creating engaging content that drives results. If you're a creative and strategic thinker with a keen eye for detail, we'd love to hear from you.
